Personally Planned by Mordy.
You Explore Iceland.
I'll Handle Everything Else.
I've spent years getting to know Iceland inside and out. The hidden spots, the best guides, the roads worth driving. Let me plan your trip so all you have to do is show up and enjoy.
★★★★★ Trusted by 2,000+ Travelers · 4.9 on Google
Hi, I’m Mordy.
In December of 2019, a weather disruption in London rerouted me to Iceland by accident. I was supposed to be there for a night. Instead, I fell in love with the country, and when the pandemic grounded the corporate travel business I'd run for a decade, I spent months on the ground here, building connections and learning every road, valley, and hidden hot spring.
I've since planned over 2,000 trips for travellers from all over the world. I split my time between New York and Iceland, spending around four months a year on the ground here, and I specialise exclusively in Iceland. It's all I do.
I know which roads are gravel nightmares in a sedan, which restaurants are worth a 20-minute detour, and which "must-see" attractions are actually skippable. I'll build your trip the way I'd build it for a close friend.
HOW IT WORKS
Your trip, personally crafted in 3 steps
No guesswork, no research rabbit holes. Tell me what you're into and I'll take it from there.
1. We Chat
Hop on a quick call with me. Tell me what excites you — northern lights, glaciers, food, adventure, plus your travel style and budget. I'll have questions and I am sure you will to.
2. I Build Your Trip
I design a day-by-day itinerary tailored to you, with the hidden gems, the best timing, and the local spots most tourists miss.
3. You Just Show Up
Hotels, car rental, tours, restaurant reservation, I book and arrange everything. Your only job is to enjoy Iceland.
CHOOSE YOUR STYLE
Three ways I can plan your trip
REYKJAVIK BASED
Day Tours From Reykjavik
I pick the best small group guided day tours with hotel pickup & you explore a different part of Iceland each day and come back to your Reykjavik hotel each night.
MOST POPULAR
Self Drive Itinerary
I map out your entire road trip — each day's route, stops, excursions and lodging. You drive at your own pace with my plan on a mobile app in your pocket
PREMIUM
Private Experience
A dedicated local guide, a private luxury vehicle, and a custom itinerary designed entirely around you. The most immersive and flexible way to experience Iceland.
WHAT REAL TRAVELERS ARE SAYING
Don’t just take my word for it
★★★★★
"This has been such an incredible experience — we couldn't have done it without Mordy's planning and guidance. Having him orchestrate the trip from A-Z made all the difference."
G. Katz
7-day self-drive, Summer 2025
★★★★★
"The itinerary Mordy created was absolutely perfect, taking into account my interests and budget, and allowing me to experience the best of what Iceland has to offer."
B. Stein
5-day Reykjavik Day Tours, Winter 2024
★★★★★
"You don't need to come as part of a group. This is a meticulously planned minute-by-minute guided trip. Everything was taken care of."
Naomi Nachman
Private Experience, Summer 2023